Amazon A+ Content for Books: How to Add It and What to Include (2026 Guide)

What is A+ Content for books and does it help?

A+ Content (sometimes called Enhanced Brand Content in other Amazon contexts) is a block of rich media on your product page. Instead of plain text, you can use images, headings, short paragraphs and comparison layouts. It appears lower on the page, below the description and above or near the customer reviews, so it reaches readers who are already interested enough to keep scrolling.

Amazon does not promise any sales uplift, and I would be wary of anyone who quotes a precise percentage. The honest case is simpler. A+ Content lets you show things a blurb cannot: your series at a glance, a map, sample interior pages, an author photo, a pull quote with a reviewer's name. For some books that clarifies the offer, and for others it adds little.

It tends to help most where the reader wants to see the product before buying. Cookbooks, children's picture books, workbooks, planners and illustrated non-fiction benefit most. A text-only novel in a crowded genre may gain less, though a clear series graphic can still help.

How do you add A+ Content to a KDP book?

The path has moved around over the years, so treat this as a general route rather than exact button names. Sign in to KDP, open your Bookshelf and look for a marketing or promote option attached to the published title. A+ Content is usually found there, and the interface lets you build the content from a set of modules.

The basic steps are:

• Choose the book (and the marketplace, if offered) you want to add content to.
• Create a new A+ Content page and give it an internal name only you will see.
• Add modules in the order you want them to appear, then upload images and write the text.
• Add alternative text to every image, which helps screen-reader users and is usually required.
• Preview the layout on desktop and mobile, then submit it for review.

Amazon reviews A+ Content before it goes live, and the wait can vary, so do not schedule it for a launch day at the last minute. If something is rejected, the message normally explains why, and you can edit and resubmit. Availability can depend on your account and the marketplace, so if you cannot see the option, check KDP help or contact support.

What should you include in your A+ Content?

Think of each module as answering one question a hesitant reader might have. A good set for a typical book answers: What is this? Who is it for? Why should I trust the author? What else is there to read?

Ideas that work across genres:

• A series overview showing every cover in reading order, so readers know where to start.
• A short, specific author section with a photo and two or three lines of credibility or personality.
• A pull quote from a real review or a named reviewer, used with permission.
• For non-fiction, a simple benefits list or a before-and-after outline of what the reader will learn.
• For illustrated and practical books, sample spreads or recipes, workbook pages, or a contents preview.
• A comparison chart if you have several books and each suits a different reader.

Keep it honest. Do not claim awards or bestseller status you have not earned, and do not include anything Amazon forbids, such as pricing, promotional offers, time-sensitive claims or links out to other stores. The content guidelines are strict and are the usual reason for rejection. Read the current rules before you design anything.

How do you design images that work on mobile?

Many readers will see your A+ Content on a phone, so design for a small screen first. Use large, plain text on images, a limited colour palette that matches your cover, and one idea per image. If you need to squint at the text on your own phone, it is too small.

Each module has specific image dimensions and file requirements, and these are set by Amazon and may change. Use the sizes shown in the module itself rather than any number you read in a blog post. Save images at the size requested, keep file sizes reasonable, and check they are sharp on a high-resolution screen.

Keep branding consistent with the cover: same fonts, colours and mood. A thriller page with cheerful pastel graphics sends a mixed signal. If you design the images yourself, a general design tool, a freelance designer or a platform such as CruxOne, an AI book publishing platform that also includes a marketplace to hire designers, can all do the job. What matters is that the result looks like it belongs with your cover.

How do you keep A+ Content consistent with your blurb and author page?

Your listing is a set of pieces that should tell the same story: cover, title, blurb, A+ Content, reviews and your Author Central profile. If the blurb promises a slow-burn romance and the A+ images look like a thriller, readers will notice the mismatch. Write the A+ text after the blurb is finished, and reuse the same genre language and tone.

Avoid repeating the blurb word for word. A+ Content should add something: a visual, a proof point, a series map. If you have nothing new to say in a module, leave it out. A short, clean page beats a long one padded with filler.

If you are still working on the basics, our guide on writing the book description and setting up Author Central covers the foundation, and the blurb guide covers the copy itself. A+ Content works best as a finishing layer on top of those.

How do you know whether your A+ Content is working?

Change one thing at a time and give it enough time to judge. Note your page views and conversion figures in your KDP and advertising reports before you add the content, then compare after a few weeks. Sales fluctuate for many reasons, including promotions, seasonality, ads and new reviews, so a small change proves little.

Do not expect A+ Content to rescue a weak cover, a poor blurb or a book in the wrong category. Fix those first, because they affect every reader, while A+ Content only reaches those who scroll.

If a version does not seem to help, test a different layout, such as moving the series graphic to the top, rather than adding more modules. Revisit it when you release a new book, win a notable review or change your cover, so it never goes stale.

Frequently asked questions

Is A+ Content free for KDP authors?

There is no separate charge for it in KDP as far as Amazon has published, but terms can change, so check the current KDP help pages.

How long does A+ Content take to be approved?

Amazon reviews it before it goes live and the time varies. Submit it well before any launch date and allow extra time in case you need to fix a rejection.

Can I add links or prices to my A+ Content?

No. Amazon's guidelines restrict external links, pricing, promotions and time-sensitive claims. Check the current content rules before designing images.

Does A+ Content show on all formats of my book?

This depends on how your formats are linked and on current Amazon behaviour. Check the live page for each format after approval.

Will A+ Content increase my sales?

Amazon does not guarantee any uplift. It can help books where readers want to see more, such as illustrated titles and series, but it will not fix a weak cover or blurb.